That’s because the concept of ‘word-of-mouth’ resonates trust and forms an integral part of any app referral campaigns. They offer an ingenious way of increasing app install in an organic manner and bring in positive ROI for app marketers. In-app referral campaigns are quite a rage. This brings us to In-app referrals, an intrinsic part of the app marketing gamut. In his highly acclaimed book- Contagious-Why Things Catch On, Jonah has proposed a theory that throws light on factors which can be adapted to suit products and business, including app marketing. According to Jonah Berger “Word-of-mouth is not random or luck, it becomes a science when you understand the why.” Jonah is a marketing Professor at Wharton and someone who has spent 15 years exploring the factors that make products and ideas that make users ‘talk about’ it! You can follow Quora on Twitter, Facebook, and Google+.‘Why Things Catch On’ or ‘get referred’ or ‘talked about’ is a reasonable debate and has many theories supporting it. This questionoriginally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world. Airbnb possesses a tremendous volume of user data, so they use various instruments to store, process, analyze, and manage that data.
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